Hide the sketches?

Hi! Although networking and collaboration are very important in their own right, driving website traffic, publicity, lead generation and sales are high value and quantifiable benefits. For simplicity, I consider all of this to fall under “marketing”. Please feel free to share noteworthy resources or examples of successful campaigns driven by “social marketing”.

There’s a great overview and comments on web marketing considerations for 30 of the major social websites at SEOmoz.org on this page: http://www.seomoz.org/article/social-media-marketing-tactics