An industry isn’t mature–and you can’t be secure–until a lot of other people are doing what you do.
Norm Brodsky has been writing a column for Inc called “Street Smarts” since 1995. He’s an amazing entrepreneur and an excellent writer.
In this post he tells us why competitors are important:
Every partnership has its ups and downs, and the one I have with Bob Feinstein hit rough water last spring. Back in 2000, he and his son Trace joined me in starting a document-destruction business. About a year ago, the demand for that type of service began to explode, thanks mainly to the implementation of several new privacy laws. As a result, hundreds of small operators poured into our market, undercutting our prices, going after our customers, and generally doing all they could to tear down what we’d spent five years building up. I was absolutely thrilled. Bob thought I’d lost my mind.
Read the rest here. While you’re at it, browse his other articles.
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