Comments on: The Death of the Yellow Pages http://www.blackstonemedia.net/blog/index.php/2009/02/26/the-death-of-the-yellow-pages/ Blackstone Media Network — Web Solutions that Work! Tue, 17 Jan 2012 12:25:28 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Taylor Trusty http://www.blackstonemedia.net/blog/index.php/2009/02/26/the-death-of-the-yellow-pages/comment-page-1/#comment-2404 Taylor Trusty Mon, 02 Mar 2009 04:09:33 +0000 http://www.blackstonemedia.net/blog/?p=418#comment-2404 <blockquote cite="#commentbody-2397"> <strong><a href="#comment-2397" rel="nofollow">Jack M Wolfson</a> :</strong> <p>The company that I work for in Dallas has local phone books for the various communities around DFW that are growing. In fact our Frisco telephone directory which just came today, grew by 36% over last year’s edition. Also we have added 4 new directories that are ALL ahead of projections! It takes dedicated management & a talented sales team with positive capital to make this happen in a depressed market. We plan to take a lot of customers away from the “big boys”.</p> </blockquote> Do your printed books compete directly with the YP? If so, how do customers react? It would personally be frustrating to me (if I used the YP) to have several vendors delivering different YP to my house. How do you differentiate?

Jack M Wolfson :

The company that I work for in Dallas has local phone books for the various communities around DFW that are growing. In fact our Frisco telephone directory which just came today, grew by 36% over last year’s edition. Also we have added 4 new directories that are ALL ahead of projections! It takes dedicated management & a talented sales team with positive capital to make this happen in a depressed market. We plan to take a lot of customers away from the “big boys”.

Do your printed books compete directly with the YP? If so, how do customers react? It would personally be frustrating to me (if I used the YP) to have several vendors delivering different YP to my house. How do you differentiate?

]]> By: Keith http://www.blackstonemedia.net/blog/index.php/2009/02/26/the-death-of-the-yellow-pages/comment-page-1/#comment-2398 Keith Fri, 27 Feb 2009 05:27:27 +0000 http://www.blackstonemedia.net/blog/?p=418#comment-2398 I think the paper Yellow Books are going away, but not the companies who still play a big enough role in local search online to keep going (if they leverage what they have and adapt a bit, like your #8). Take a look where they rest in the rankings of all Local Search Engines and Directories. There's a great resource to do this at http://www.emarketingmatador.com/step-2-local-search-directories. We made this for our clients, but "e" is for everyone. I think the paper Yellow Books are going away, but not the companies who still play a big enough role in local search online to keep going (if they leverage what they have and adapt a bit, like your #8).

Take a look where they rest in the rankings of all Local Search Engines and Directories. There’s a great resource to do this at http://www.emarketingmatador.com/step-2-local-search-directories. We made this for our clients, but “e” is for everyone.

]]> By: Jack M Wolfson http://www.blackstonemedia.net/blog/index.php/2009/02/26/the-death-of-the-yellow-pages/comment-page-1/#comment-2397 Jack M Wolfson Fri, 27 Feb 2009 04:46:51 +0000 http://www.blackstonemedia.net/blog/?p=418#comment-2397 The company that I work for in Dallas has local phone books for the various communities around DFW that are growing. In fact our Frisco telephone directory which just came today, grew by 36% over last year's edition. Also we have added 4 new directories that are ALL ahead of projections! It takes dedicated management & a talented sales team with positive capital to make this happen in a depressed market. We plan to take a lot of customers away from the "big boys". The company that I work for in Dallas has local phone books for the various communities around DFW that are growing. In fact our Frisco telephone directory which just came today, grew by 36% over last year’s edition. Also we have added 4 new directories that are ALL ahead of projections! It takes dedicated management & a talented sales team with positive capital to make this happen in a depressed market. We plan to take a lot of customers away from the “big boys”.

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