Hide the sketches?

I found this little tid-bit interesting. Published by Paul Fitts in 1954, Fitts’ law is a model of human movement which predicts the time required to rapidly move to a target area, as a function of the distance to the target and the size of the target. This law can be applied to the movement of the mouse visitors have to perform to get from point A to point B. For instance, the rule can be important to place the content areas in a more usable way to maximize their accessibility and improve click rates.

A lot of people start looking for a search box as soon as they land on your website. Perhaps they know exactly what they are looking for and don’t want to spend time navigating around. These people are search-dominant users. Useit.com conducted a study: Continue reading »

This tip is specific for Visual Studio 2008.

You can easily find the samples that have been installed for Visual Studio by going to Help-Samples. Then in the browser, click on the local Samples folder link.

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This is a good video that demonstrates how ASP.NET MasterPages are a key part of building agile web applications. This video demonstrates the basics of using MasterPages and nested MasterPages in ASP.NET applications. It’s presented by Joe Stager and is only 16 minutes and 2 seconds long.

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1. BUY or PRICE. You should never say or use the word BUY or PRICE in your sale copy. This word screams to people “I have to buy something.” 99% will close or delete your sales copy or their defenses will go up if you say it. Instead, use INVEST. For example, “Your INVESTMENT for your new website is only $X,XXX.”.
2. LEARN. Another word you should not use. When you say LEARN, it implies WORK, and WORK is something that takes EFFORT. Instead say DISCOVER. Like, “DISCOVER my SEO secrets for building websites that get results.”
3. DIFFICULT or HARD. Instead say SIMPLE or EASY. Noone wants to buy products that are difficult or hard.
4. THINGS. Never use it. It’s too vague and it shows you are not really sure what you are going to sell or do. Instead use “Tips, Tricks and Techniques”. This works better when you are not sure.
5. STUFF. Worse than THINGS when used in sales copy or newsletters. Instead of saying “I am telling (or showing) you some STUFF.” say, “I’ll share with you my INSIDER SECRETS”.
6. TRY. Don’t ever tell a prospect that you will TRY to do something for them. Tell them that you WILL. Who would you rather buy from: Some one who “tries’ or someone who comes through?