Honesty in Marketing
Recently Burger King released a commercial that still has me in stitches. In the commercial “The King” steals the sausage McMuffin plans from McDonald’s Headquarters. At the end of the commercial, Burger King proclaims “It’s not that original but it’s super affordable!” This folks, is what creative advertising is all about. Instead of waiting for the public to express their displeasure about them “stealing” the idea, they are telling us “Look, it is what it is and it will save you money.” It doesn’t get much more honest than this. I don’t know about you but they have certainly made it alright with me. If you haven’t seen this commercial yet, please check it out below. Either way, let me know your thoughts. If nothing else, it is definitely good for some laughs!