Hide the sketches?

So you have a commerce site and you have dedicated resources to check Google Analytics to determine if the keywords you’re spending money on are paying off. This is a fairly simple concept that is easy to execute, except for one thing. Google Analytics can only track conversions on keywords if the purchase is made online. It can’t track the sales tied to keywords if someone calls to place an order. These calls, however, can be tracked.

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Awhile back, our programmer/designer Ty posted a link, in our forum, detailing a QR code study among college students. The article itself had some pretty good information: Continue reading »

The Interwebs are littered with articles about marketing trends for 2012, so here at Blackstone, we thought we would explore a few of the articles and report back to you, our loyal reader, what we have found.

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Today, A Website for Change began accepting nominations to give away a free website for a deserving non-profit in Kentuckiana and surrounding areas. Nominations will be accepted through January 6, 2012, when the field of nominations will be narrowed to five organizations for which the public can vote.

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Blackstone President Taylor Trusty will be the featured speaker at the Venture Connectors entrepreneur and investor forum on December 7.  His talk will cover creative QR code applications and tracking, as well as QR code trends both locally and nationally.

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