Hide the sketches?

This is a question that seems to come up a lot lately, and the short answer is not really… unless you want to keep up with 95% of the businesses in the industrial world, along with tens of thousands of others worldwide.

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1. BUY or PRICE. You should never say or use the word BUY or PRICE in your sale copy. This word screams to people “I have to buy something.” 99% will close or delete your sales copy or their defenses will go up if you say it. Instead, use INVEST. For example, “Your INVESTMENT for your new website is only $X,XXX.”.
2. LEARN. Another word you should not use. When you say LEARN, it implies WORK, and WORK is something that takes EFFORT. Instead say DISCOVER. Like, “DISCOVER my SEO secrets for building websites that get results.”
3. DIFFICULT or HARD. Instead say SIMPLE or EASY. Noone wants to buy products that are difficult or hard.
4. THINGS. Never use it. It’s too vague and it shows you are not really sure what you are going to sell or do. Instead use “Tips, Tricks and Techniques”. This works better when you are not sure.
5. STUFF. Worse than THINGS when used in sales copy or newsletters. Instead of saying “I am telling (or showing) you some STUFF.” say, “I’ll share with you my INSIDER SECRETS”.
6. TRY. Don’t ever tell a prospect that you will TRY to do something for them. Tell them that you WILL. Who would you rather buy from: Some one who “tries’ or someone who comes through?